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Practice Building
Watch Time: 39 mins.

Join us for an engaging webinar featuring two highly experienced Certified Athletic Trainers who have taken the bold step of establishing and managing their own cash-based practices. This discussion is led by Mark Callanen, PT, DPT, OCS, Director of Clinical Education for Enovis™ Recovery Sciences. It features special guests Christina Meucci, MS, ATC, LAT, CES, IDNC, Owner of The Recovery Room, and Eric Archuleta, LAT, ATC, Owner of Athletic Training Center.

During this webinar, we explore how Meucci and Archuleta have effectively integrated cash-based modalities, such as laser and shockwave therapy, into their practices. We also cover how they transitioned from the sidelines and share a few insights on the pivotal factors that led to their success as business owners. Through their unique experiences and insights, you will gain a deep understanding of the pivotal factors that have led to their success.

This webinar is an absolute must for anyone aspiring to venture into the realm of cash-based modalities or seeking to enhance their understanding of how other clinicians are operating a cash-based business model.